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Posts tagged with: sponsorship

Now a Part of Team Wheaties!

A few months ago, my friend and IronTEAM teammate Elisabeth, introduced me to Active Ambassadors, which is a program for athletes and brands to be matched for sponsorship. All I had to do was fill out a profile of my photos, race history, planned endurance events, and social media links. It’s like an online dating service for brands. I didn’t know what to expect because initially, I saved my profile, and just played the waiting game until I received a response. Weeks passed, then I got an email requesting that I ask to apply for “Team Wheaties.” I was so excited that I think I filled it out within 10 minutes of receiving it! About a month later, news of acceptance into the program fell into my e-mail inbox, and the rest is history.

So then earlier today, my “Starter Kit” arrived! One box was full of brochures and coupons to give out during the campaign, then another box was full of Wheaties boxes with Muhammad Ali, white visor, and an orange tech tee. It was awesome! The best part? It was all free! There will be more to come too!

So what does it mean to be an Ambassador for Wheaties? First off, all the free stuff will be in exchange to wear their brand while I train and race. Done! You don’t have to ask me twice! It’s not a paid sponsorship, but out of many applicants, I do know they selected only 100, so I feel pretty lucky to be chosen.

I actually love Wheaties. I used to ALWAYS eat it growing up because of Michael Jordan on the cover, honestly. There was a gap of not eating it because for a while, I didn’t even eat breakfast, but being chosen to be on Team Wheaties rekindled the love for that brand. I will be pretty picky of what brands to promote because I know my friends, family, social media followers actually listen to what I recommend, and it would be a disservice to promote if deep inside I didn’t believe in the product. I’ll tweet the hell out of it (check out the hashtag #TeamWheaties for current conversations), post it on Facebook, post on this blog, and tell all my friends about it. I’ll try not to make it so spammy either so I’ll try to be creative with it! Stay tuned!

Sponsor-A-Mile, Alaska Style


A few months ago, my friend Michelle, from NY TNT, had a brilliant campaign, Sponsor-A-Mile. This season, I’m recycling that idea for my next TNT season. I’ve only been promoting this campaign and i’ve already filled up half the slots – a half marathon of sponsors, if you will. It’s really great because each of the sponsors follow up with an encouraging e-mail telling me of how much they have my back and love how I’m involved in the community.

What do you get if you donate $50 or more? Your name and/or business name and URL will be listed on my fundraising page, Running WIthout Music Facebook Group page, and on this blog’s redesigned front page. You will also get a Twitter update (to over 1,000 followers), a Facebook status update (to approximately 750), and a MySpace bulletin (to about 900). Since most of these broadcasts are going out to my close friends and family, expect to get several visits, because they trust that I don’t blast spam links, and most are curious who is sponsoring. I’ve been told from some friends that they like to see who has sponsored, and most have been something they show an interest in. It’s a win-win for a $50 donation, and if you look at it, it’s less than $10 a month in marketing, AND you’ve contributed to a good cause.

Please sponsor a mile today, and help save lives!

Here are the sponsors, so far (THANK YOU!):