I have a huge interest in online marketing, web design, and running. This video covers all three. Sure, it’s a marketing video trying to get people to use the Google Website Optimizer, but it was some great insight by the VP of eMarketing of LLS on why certain aspects of the TNT website exist. I bet you never knew how much effort is put into a website like that?
Gas prices are up, rent is up, food is expensive, and clothes don’t come cheap. You sit there and think, where is my dollar going? We consume all types of products day to day, and even buying small little things here and there add up to big bills and a dent in your wallet. We even lose loose change in our cars, our couches so easily. We tip our waiters, our bartenders, our restroom attendants, our hosts just like that. Do you know where your money is going?
One of my good friends, Erin, is a mentor in this season’s Westside TNT Chapter, and she’s taking the “power by numbers” approach. She calls it The $1 Project. She only asks each person to donate $1, but at the same time to tell your friends, family, and the rest of your network. This will only work if everyone participates. I’ve sent her link around yesterday, and I know a few people already donated, and some interested in helping her out. You never know who wants to help unless you try.
I am doing a little experiment here on the concept of social activism mixed with “The Tipping Point” and I need to run it by you. Here is the gist:
Last year I joined Team In Training/TNT (a marathon group who raises money for the Leukemia and Lymphoma Society/LLS) to run in memory of my grandmother and in honor of Donna and Ricky. I crossed the San Diego Rock ‘N Roll Marathon finish line and decided to do it again in Honolulu and Arizona.
Normally in these programs people will send out letters or emails to EVERYONE they know asking for as generous a donation as they can spare in order to help them reach a specific goal. That was me last season, and it worked, but it’s not quite my style.
See, I joined TNT to make a point. I want to spread the word. Educate. Kick major ass. I’ve realized though, that you are only as big as the sum of all your parts. If my parts include myself and 20 other donors then kudos to us for raising it all, but it’s not big enough. Not enough people will be touched. We need major coverage here people, so I’ve come up with another idea.
Check it out – The $1 Project